For enterprises, Artificial Intelligence is proving to be no less than a boon – as said by Google CEO, Sundar Pichai, “AI is more important to humanity than fire, electricity.” It is set to bring a huge revolution in the business world. There are multiple areas where it has proven its importance in the recent times. These include – Creating wonderful user experiences in E-commerce, Imparting better services at relatively lower costs, optimising the customer searches and recommendations and generation of sales through wearable technology. Let us have a look at these applications in details:
AI to create better user experiences in e-Commerce
In the world of e-Commerce, the market-leading brands including Flipkart, Amazon, eBay, Myntra and Snapdeal have increasingly adopted AI to engage their customers with better and more seamless e-commerce experience, by knowing their tastes and preferences and other vital details such as their gender, age-group, education-level and income-group and so on. This has helped them in a big way to push the products of their liking more meaningfully and with a more targeted approach. This has resulted in approximately 40% increase in the sales using up-selling and cross-selling of the products. Let’s imagine a scenario wherein you stand in front of a mirror, and the mirror captures a picture of yours. Based on your physical appearance, detects your age-group, gender and your preferred style to suggest clothes in the mirror screen by showing how it would look on you. All this has not just been made possible, but it is the near future of all e-commerce shops. If we take the example of LensKart, it is also making use of AI & Virtual Reality in eCommerce to serve their customers with drastically improved and enhanced user experiences.
AI to Provide Better Services at Low Cost
Chatbots are a good example of AI implemented in a vast majority of businesses across industries and it helps the businesses by immensely saving on the customer service costs by – speeding up the response times, effectively answering up to 70% of the routine and frequently asked questions, setting the customer service agents free to perform more creatively challenging work that essentially requires human intelligence – with all this, leading to the cost reductions up to 30% along with imparting a more customer-centric approach and image to the organisation.
AI to Optimize Customer Searches and Recommendations
If a customer is looking for some specific information or recommendations online, rather than resorting to the old-fashioned search-boxes, the new way to do it effectively is to use AI to help them find precisely what they are looking for in a much more natural way. Go Find, for example, encourages its users to take a picture of what they are searching for and based on this picture, it returns results that resemble the picture along with the details on price-range and the list of online stores to check its availability on. Amazon’s Echo Look, on the other hand, uses a camera combined with artificial intelligence to act as your assistant offering recommendations on, for example, which looks suits you the best.
What happens if your hand-written wireframes get converted into HTML code using AI?
Your handwritten wireframes can now generate HTML code using AI. Want to know how?
Using the application – > Take picture – > Machine will process the data with the help of AI -> Detect the right component -> Result (HTML code)
Learn AI – what you need to know?
Which language is best for Artificial Intelligence?
Python. Python is considered to be in the first place in the list of all AI development languages, all thanks to its simplicity.
R Programming, Lisp, Prolog, Java.
Where to learn?
The value proposition for our clients
Carmatec uses AI services to build eCommerce Platform, where the users get the best-recommended products for them, highly Customer-centric Search, List reordering based on the customers’ choices, enablement of Spell check in Searches, Push Notifications and many other advanced features.
We have introduced the new feature of Image-driven Searches – where the user can upload images based on which, the imaging system processes the data and offers relevant search results.
Increase in future Sales up to
40%
From recommended products
Increase in future Sales up to
20%
From the results based on User-behavior/ interests/ frequently visited products.
Increase in future Sales up to
70%
Using a Customer-centric search, the customers get relevant search results.
Read Also : Why your business needs custom web application development
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